In this digital age, the Social Medias are way advanced now a day for facilitation the formation and sharing of ideas, information, interests and other forms of expression via virtual communities and networks. And the numbers of users are increasing day by day with a considerable amount, as basically the social media is a web-based technology and can be accessed via desktop, laptop, tablets or even smartphones. By engaging an electronic gateway the social network creates a highly interactive platform, through that individual, communities, and organizations can share, co-create, discuss, and modify those user-generated content.
Also, social media can help to improve an individual's sense of connectedness with real or online communities, by functioning as a connectivity tool for corporations, entrepreneurs, non-profit organizations, advocacy groups, political parties, and governments. That’s why many business owners are using social media as a virtual platform to display and demonstrate their products and services. The benefits are social media marketing is considerably much more than traditional or offline marketing strategies. Such as; the expected audience in the digital platform is way larger than the retail options; also it’s very cost-effective, as for merchandising through advertisement, banner or other traditional procedure requires a hefty investment, but for social media, it’s almost free. So the term of e-marketing or digital marketing is becoming dominant in academia with the popularity of social media marketing. And the companies are targeting their potential customers by using the digital marketing campaign. Which is pretty effective due to global exposure and that yields a fair conversion rate or generate a considerable count of prospect customer